Thursday, February 3, 2011

My company

The company I chose is McDonalds. The reason why I chose this company is because it is worldwide known and it has exchanging offerings that satisfy the customer. McDonald's brand mission is to "be our customers' favorite place and way to eat."  The first McDonald's Restaurant opened was in Des Plaines, Illinois by McDonald's Corporation founder, Ray Kroc, on April 15, 1955.  McDonalds has a marketing concept where their primary goal is to maintain a social and economic organization that satisfies what the customer wants and needs.

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