McDonalds is a franchise with over 32,000 restaurants world -wide. To open up a new McDonalds it can cost anywhere from $511,000 to $ 1 million. The form of franchise McDonalds uses is a business format franchising which is a relationship with the franchisor and the franchisee. The franchisee must meet with all the requirements of the franchise and the franchisor expects all the requirements to be fulfilled according to the restaurant.
Location is one of the most important aspects in the retailing mix. The proper location for a Mccafe would be any place where there are lots of students or workers. They want something instant and on the way since we are usually all in a rush to get to our destination. Malls are also great areas to place a Mccafe because while people are shopping they get tired and need a drink that'll give them energy. Mccafe is quick and affordable and that’s what people want and need. The fact that McDonalds offers a drive- thru option is great for people who are on the go and are looking for a coffee. It makes it more convenient for drivers and that’s what people are looking for, something that involves low to no action on their part.
I recently went to the McDonalds that is right by our school on chambers street. For example this location is perfect because we have a college and a high school right next to a Mccafe and of course Tribeca is full of other busy business men and women. Consumers want diversity and not your average coffee from a street stand or a coffee that cost $4. Mccafe introduced a whole new coffee line now including smoothies as well. Mcdonalds has great customer service and the time it takes them to get your meal or drink is sixty seconds. I personally love their coffees and new smoothies; you can’t go wrong with a tasty and affordable beverage.
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