Ch 17- Advertising and Public Relations
McDonalds mostly uses institutional and product advertising. When they came out with Mccafe they advertised their coffee with product advertising. They focused on one specific product; which is coffee. They also have smoothies and that was a huge product because it’s healthy, enjoyable and inexpensive. McDonalds also uses institutional advertising where they show their fast- food restaurant as a place of comfort and family outings. Also a common advertising appeal is convenience. Consumers want food and drinks that are convenient for them and they don’t have to make a stop for it. This is why McDonalds has a drive thru option. Another common executional style for advertising is “slice-of-life”. That is an advertisement that depicts people in their everyday life. Whenever you want something fast or on the go you will get McDonalds. McDonalds also has the option of having birthday parties for children and the play area. This is convenient because you do not have to rent something expensive and buy a lot of food. Every child can have a happy meal and the adults can have Mccafe.
McDonalds uses every form of advertising out there; Newspapers, magazines, radio, television, outdoor media and television. Everywhere you go you will hear or see a McDonalds advertisement. Whenever I put on my television I come across a McDonalds commercial. McDonalds also uses public relations. They have a charity called Ronald McDonald House Charities (RMHC) that helps save children all over the world. They also offer scholarships to students. “Local Chapters of Ronald McDonald House Charities (RMHC), with support from RMHC Global offer scholarships to students from communities who face limited access to educational and career opportunities. These scholarships are part of RMHC's ongoing commitment to education.”
McDonalds mostly uses institutional and product advertising. When they came out with Mccafe they advertised their coffee with product advertising. They focused on one specific product; which is coffee. They also have smoothies and that was a huge product because it’s healthy, enjoyable and inexpensive. McDonalds also uses institutional advertising where they show their fast- food restaurant as a place of comfort and family outings. Also a common advertising appeal is convenience. Consumers want food and drinks that are convenient for them and they don’t have to make a stop for it. This is why McDonalds has a drive thru option. Another common executional style for advertising is “slice-of-life”. That is an advertisement that depicts people in their everyday life. Whenever you want something fast or on the go you will get McDonalds. McDonalds also has the option of having birthday parties for children and the play area. This is convenient because you do not have to rent something expensive and buy a lot of food. Every child can have a happy meal and the adults can have Mccafe. 
McDonalds uses every form of advertising out there; Newspapers, magazines, radio, television, outdoor media and television. Everywhere you go you will hear or see a McDonalds advertisement. Whenever I put on my television I come across a McDonalds commercial. McDonalds also uses public relations. They have a charity called Ronald McDonald House Charities (RMHC) that helps save children all over the world. They also offer scholarships to students. “Local Chapters of Ronald McDonald House Charities (RMHC), with support from RMHC Global offer scholarships to students from communities who face limited access to educational and career opportunities. These scholarships are part of RMHC's ongoing commitment to education.”
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