I came across this website called tourmccafe. I had absolutely no idea McDonalds had used this technique to promote their new product line which is the Mccafe real fruit smoothies. This would be considered sampling which allows the consumer to try a product for free. Even though this event has passed I believe it definitely was a huge impact on trying to promote their new product.
“The tour will run from August through October 2010. For maximized national outreach, the tour encompasses nine primary markets and along the way makes “friendly drive-by” stops in 25 seconday markets throughout the East, Midwest, and South regions. Developed exclusively for 2010 AACM McCafe program, the customized McCafe branded motor coach serves as the key vehicle for national smoothie sampling activities. The motor coach features a sleek interior lounge that is equipped to provide consumers with full McCafe brand experience."
click on the link below to view the website:
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