The new Mccafe's are different from your usual Mcdonalds. Mcdonalds offers the environments component lifestyles. Instead of serving only burgers and French fries they produced a Mccafe that offers a wide range of low cost coffee. Mccafe is unique, trendy and appealing to young adults. They have free Wi-Fi available for students and workers who want to log onto the internet and spend time on their work. The affordable low prices are also appealing and convenient for students who are on a budget and cannot afford to spend a lot of money on coffee. Mcdonalds also focuses on demography. They study peoples statistics such as age, race and location and focus primarily on where it would be best to locate a Mccafe. They are mostly target marketing the "Generation Y". Mcdonalds is also concerned with the environment and societies health. In today's health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives.
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