McDonalds has been using global marketing as a way to expand their company. McDonalds is the number one fast food company in many countries such as Argentina, India, Romania, Saudi Arabia, and turkey. McDonalds is also a multinational corporation. McDonalds in other countries is also different in appearance and within the food that they serve. In Paris, France they use lime green chairs, which is very different to the usual white or woodened chairs in America. In Britain they also serve freshly ground fair trade coffee. McDonalds is selling more than ever in the global market.
McDonalds focuses on the global marketing mix and maintaining the “four P’s” throughout every country. Since it is a fast food restaurant the price remains the same for every country but of course you have to take the exchange rates into consideration. Their promoting is towards their target market which is children and young adults. For place (distribution) McDonalds is located throughout all seven continents. McDonald’s has over 32,000 locations in more than 100 countries around the globe. McDonalds’ product and promotion is reliable and is developing more and more every day. Their main purpose is to satisfy their customers. 
No comments:
Post a Comment